7 Reasons to Consider a Rebrand

As the foundation for any marketing activity, your brand identity should look professional, help you stand out from the crowd, and build trust, so customers can confidently choose you over your competitors.

But when should you rebrand?…

1. New ownership or leadership e.g. a recent takeover/merger requiring a review of corporate graphics, or a new management team with fresh ideas.

2. Different target audience(s): whether widening business scope, or niching down, it's vital to appeal to any new sectors or customers.

3. New offering: new product launches or services could make your current business name and/or identity inappropriate.

4. External factors: change of positioning and values in response to environmental issues, political policies, customer demands, technological advances etc.

5. Differentiation: being unique and looking different from competitors is vital. If your brand is getting lost or blending in, it's time to boost your impact and appeal.

6. Poor reputation: rebranding alone can't always fix this, but it does show a desire for positive change, and offers a chance to re-engage with current and new customers.

7. Embarrassment: if you apologise for your old-fashioned logo, or feel embarrassed sending people to your website, it's a surefire sign it's time to review and refresh!

If you’re considering a rebrand, download our FREE Brand Review Guide.

It’ll help you identify where your brand is now and focus on where you’d like to take it - either via a minor refresh, or more major rebrand.