The Brief
When their team explained the objectives were to modernise their overall concept and improve their appeal among all audiences, what started out as a minor refresh of their current identity soon turned into a much larger review and a more radical brand update.

The Solution
Keeping the instantly recognisable Union Jack flag element was an obvious choice, but by using bolder shades of red and blue, adding sporty stripes, and introducing a new, leaping dog graphic, we were able to increase the impact for a dynamic end result.

Since the relaunch, they've received lots of positive feedback about the new look, leading to its application across more online and offline marketing materials.