Branding
At Howell & Hicks, we like to think of your ‘brand’ as the personality of your business:
By finding out about your name, your location, your customers, and your competitors, we can help you define your brand and increase its future impact.
Define your Brand
What’s your name?
Where do you live?
What languages do you speak?
Who do you talk to?
What do you say?
How do you say it?
And what do you look like?
Your marketing materials and communications should look and sound consistent with your brand ‘personality’.
By establishing your brand’s style, and applying it consistently online and offline, customers find it easier to understand you, they grow to trust you, and they gain the confidence to choose your products and services over those of your competitors.
Much more than just a logo, your ‘brand’ acts as a foundation for all your creative marketing activity. So anytime your business interacts with customers or potential customers, it’s important to think about that brand presentation.
Establish your Brand
Signage
Uniforms
Promotional Merchandise
Vehicle Graphics
Advertising
Website >>
As your design partners, we’ll be your brand guardians; checking all your marketing materials and communications so they remain professional and consistent, and tweaking any elements to make sure they’re all perfectly ‘on-brand’.
An effective brand guidelines document can help with this.
Whether it’s a simple A4 document showing correct logo usage, or a brand ‘bible’ with information about your company’s vision and mission, brand graphics and icons, image style, colour specifications, typography, tone of voice and application examples, it’s a valuable tool for protecting your brand.
Protect your Brand