Full Circle
BRANDING | PACKAGING
Full Circle has created a waterless and eco-friendly hygiene pack committed to reducing single-use plastic, water consumption and general waste at camping festivals. These ‘planet-positive’ products are much kinder to the environment and with a percentage from every pack sold going to charitable causes supporting sustainability, we’re proud to have helped in a small way - via their branding and packaging design.
The Brief
When Full Circle’s Founder, Tim Molony, contacted us, he had a strong vision for his product, but no name or brand identity as yet, so we worked together to suggest possible names and straplines, before producing logo concepts, product packaging and marketing literature.
The Solution
From a wide range of possible names, ‘Full Circle’, with its focus on recyclability and re-use, captured the holistic feel Tim wanted, and we soon paired this with the ‘planet-positive products’ supporting strapline.
From our initial concepts, this logo, based on a circular hand holding an eco-green leaf, stood out. And after delivering a set of simple brand guidelines to help with future application and consistency, we quickly moved onto the product packaging, where predominantly-white labels and simple colour-coding system produced a clean, minimal look across the entire range.
The brand style was then applied to designs for their other sales and marketing materials, including a Festival Partners Media Pack and Investor Pack.