Refind
BRANDING | PRINT DESIGN | WEB DESIGN
Refind is a Singapore-based brand that aims to use traditional art glass techniques to produce beautiful glassware and art from recycled waste glass – much of which would otherwise head to landfill.
This exciting project was a collaboration with entrepreneur-artist B. Jane Cowie and the talented team at Kousah & Co.
The Brief
From naming and initial concepts through to the supply of final artwork, the aim was to develop a distinctive brand identity to balance and communicate the project’s unique practical and aesthetic aspects.
The Solution
The final identity pairs a distinctive bottle and glass graphic with fluid-feeling typography. These elements contribute to a flexible brand ‘toolkit’ for all the subsequent brand applications – website, business stationery, product tags and gift packaging.