The Brief
After speaking to owners, Brendan and Haley, we all agreed on the existing brand red – as well as having strong links with the city of Sunderland – provided great standout and differentiation from their main competitors. But we also agreed that the identity was being used inconsistently everywhere, leading to a ‘watered down’ presentation, so the brief was to strengthen and modernise the brand mark, and then review and rationalise their marketing materials for a more coherent, unified look.

The Solution
After exploring various graphic and typographic treatments we presented a range of logo concepts. This option – with its offset ‘h’ and contemporary upper-and-lower case typography was immediately their favourite. And since delivering their ‘master logo’ artworks and brand guidelines, we’ve been working with their brilliant team – redesigning their corporate stationery, Social Media graphics, sales and lettings boards, and producing merchandising and advertising concepts for their head office.